Christine Pelletier is a business strategist at the intersection of design and technology. As Head Product and Business Development for the apparel software company Stefanka, she works with forward-thinking executives internationally, from both startups and multi-million dollar brands, to create renewed shopping experiences and rethink fashion’s value chain.
Stefanka was celebrated as a finalist at SXSW Interactive Innovation Award and Startup of the Year by Tech.Co in 2018.
Christine initiated the Hype or Reality? Sustainability in Fashion panel presented at SXSW 2019 in Austin, United-States and her last speaking engagement was for the Let’s Get Phygital conference organized by Google and AOD Marketing in 2018 in Montreal, Canada. Christine was working in India prior to joining Stefanka.
Christine holds a Bachelor Degree in Commerce from Concordia University and a Technical Diploma in Interior Design. She was a SICO New Talent Excellence Award Finalist in 2015.
Stefanka is an apparel software company specialized in fit and sizing technologies. We help brands, retailers and manufacturers better understand the body shapes of their clientele to make their value chain more cost-effective and sustainable. Our mission? Drastically reducing inefficiencies across the apparel supply chain and ushering the fashion industry into a more sustainable era.
The technology developed by Stefanka also helps shoppers navigate through thousands of clothing options and instantly find the right cut, style and size for them. Whether shopping in brick-and-mortar locations or online stores, the platform puts product and sizing assistance right at consumers’ fingertips. Not only do they get the right fit, but they also enjoy a consistent and engaging shopping experience every time they shop.